Won't fewer directories save more trees?
- To the extent possible, directory paper is made from post-consumer materials and lumber industry by-products. It is not necessary to cut down trees to make directory paper.
Who uses print Yellow Pages today?
- Research shows that print Yellow Pages is a widely used reference when consumers are ready to buy a product or service.
- According to the 2011 Local Media Tracking study conducted by Burke, 70% of consumers prefer to receive one or the same number of directories they currently receive.
How long are opt-out requests honored?
- In many cases opt-out requests are honored for three years.
- After three years, users can log back into their account and update their preferences.
Why is the national Consumer Choice Opt-Out Site better than a patchwork of individual city or community sites?
- It is more efficient for consumers and publishers to have one official industry site.
- For consumers, it lessens confusion and ensures everyone nationwide has a clear way to choose which directories they receive.
- For governments, it’s a simple way to ensure that residents have choice without any cost to taxpayers.
- For the industry, it ensures a unified, consistent approach that will integrate well with existing publisher systems.
How does the website work for people in apartments or multi-unit buildings?
- Deliveries to apartment buildings present specific challenges. Publishers are working to improve this process by collaborating with apartment and building management companies prior to delivery to ensure that their needs are met, and also by picking up surplus directories.
- Some publishers are pre-negotiating reduced delivery at some large buildings (both businesses and residences) and arranging return visits in some areas three to seven days after delivery to pick up unclaimed directories.
Why do I have to provide my email address?
- When you register, a link and temporary password is returned to the email address you provided during registration.
- When you make your directory choices, a confirmation email is also returned to the email address you provided during registration.
- Publishers use your e-mail address for opt-out purposes only.
Why do I have to provide my phone number and address?
- Publishers use your phone number to verify the information you provided, to locate your records in their internal system, and to ensure that they honor your opt-out request.
- Publishers may also use your phone number if they do phone surveys to verify opt-out compliance.
- Publishers need your address so they know where to stop delivery of a directory.
How do I stop delivery of directories?
- Access the site at www.frontlineyellowpages.com.
- Register providing all required information including a valid phone number.
- You will receive an email containing a temporary password and link to the site.
- Use the link to return to the site and make directory choices or opt-out of all directories. You can stop delivery by choosing “0” or increase delivery up to “3” directories in some cases.
- Submit your selections.
- Receive a confirmation email for your records.
How long will it take for my request to be processed?
- It may take up to 12 weeks for the selections to be accepted by the publisher’s internal systems.
- Based on the schedule for the printing and delivery of that directory, you may still receive a directory this year but would not receive one the following year.
- Consumers should know that if they still receive a directory, the publisher did not ignore the request, it is usually a timing issue based on the directory printing and delivery schedule for that directory.
